Privacy policy

This Privacy Policy describes how goldandwaterco.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact
If you have questions, want more information about our privacy practices, or wish to make a complaint, please contact us by email at hello@goldandwaterco.com.

Collecting Personal Information
When you visit the Site, we collect information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. We refer to any information about an identifiable individual as “Personal Information.”

Device Information
Purpose: To load the Site accurately, optimize performance, and perform analytics.
Source: Collected automatically via cookies, log files, web beacons, tags, or pixels.
Personal Information Collected: Browser version, IP address, time zone, cookie information, site/product views, search terms, and interactions with the Site.
Disclosure: Shared with our processor Shopify and other necessary service providers.

Order Information
Purpose: Fulfill orders, process payments, arrange shipping, provide invoices, communicate with you, screen for potential fraud, and provide marketing communications aligned with your preferences.
Source: Collected from you.
Personal Information Collected: Name, billing/shipping address, payment information (including credit card or other payment method data), email, and phone number.
Disclosure: Shared with Shopify, PayPal, Google Pay, Apple Pay, and may include additional third-party payment processors integrated in the future (e.g., Afterpay, Klarna, Shop Pay). We are not responsible for the privacy practices of third-party payment processors.

Customer Support Information
Purpose: Provide products or services, process orders, and communicate regarding support inquiries.
Source: Collected from you.
Personal Information Collected: Name, billing/shipping address, payment info, email, and phone number.
Disclosure: Used for customer support purposes only.

Minors
The Site is not intended for individuals under 18. We do not knowingly collect Personal Information from children. Parents or guardians may contact hello@goldandwaterco.com to request deletion of information submitted by minors.

Sharing Personal Information
We share Personal Information with service providers to help provide services and fulfill contracts, including:

  • Shopify to power our online store (Shopify Privacy Policy)

  • Payment processors and shipping providers

  • Compliance with applicable laws, subpoenas, or legal requests

We are not responsible for the privacy practices of third parties.

Behavioral Advertising
We use Personal Information for targeted advertising:

You may opt out through the Digital Advertising Alliance: https://optout.aboutads.info/

Using Personal Information
We use Personal Information to provide services, including offering products for sale, processing payments, shipping and fulfillment, and providing updates about products, services, and offers.

Lawful Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal information under one or more of the following lawful bases: Consent, Performance of a contract with you, Legal obligations, Vital interests protection, Public interest task, or Legitimate interests (which do not override fundamental rights).

Retention
We retain Personal Information for record-keeping unless you request erasure.

Automated Decision-Making
Shopify uses limited automated decision-making to prevent fraud. This may include temporary blacklists of IP addresses or credit cards after repeated failed transactions.

California Consumer Privacy Act (CCPA)
If you are a California resident, you have the right to access, correct, or request erasure of your Personal Information. You may also designate an authorized agent to submit these requests. The Site may “sell” information as defined under CCPA (e.g., via Shopify Audiences). We do not knowingly sell information of minors under 16.

Cookies
We use cookies to optimize your experience.

Shopify Store Functionality Cookies
_ab: Access to admin – 2 years
_secure_session_id: Navigation – 24 hours
_shopify_country: Checkout – session
_shopify_m: Privacy settings – 1 year
_shopify_tm: Privacy settings – 30 minutes
_shopify_tw: Privacy settings – 2 weeks
_storefront_u: Updating customer info – 1 minute
_tracking_consent: Tracking preferences – 1 year
c: Checkout – 1 year
cart: Shopping cart – 2 weeks
cart_currency: Shopping cart – 2 weeks
cart_sig: Checkout – 2 weeks
cart_ts: Checkout – 2 weeks
cart_ver: Checkout – 2 weeks
checkout: Checkout – 4 weeks
checkout_token: Checkout – 1 year
dynamic_checkout_shown_on_cart: Checkout – 30 minutes
hide_shopify_pay_for_checkout: Checkout – session
keep_alive: Buyer localization – 2 weeks
master_device_id: Admin login – 2 years
previous_step: Checkout – 1 year
remember_me: Checkout – 1 year
secure_customer_sig: Customer login – 20 years
shopify_pay: Checkout – 1 year
shopify_pay_redirect: Checkout – 30 minutes / 3 weeks / 1 year
storefront_digest: Customer login – 2 years
tracked_start_checkout: Checkout – 1 year
checkout_one_experiment: Checkout – session

Reporting and Analytics Cookies
_landing_page: Track landing pages – 2 weeks
_orig_referrer: Track referrers – 2 weeks
_s: Shopify analytics – 30 minutes
_shopify_d: Shopify analytics – session
_shopify_s: Shopify analytics – 30 minutes
_shopify_sa_p: Marketing & referrals – 30 minutes
_shopify_sa_t: Marketing & referrals – 30 minutes
_shopify_y: Shopify analytics – 1 year
_y: Shopify analytics – 1 year
_shopify_evids: Shopify analytics – session
_shopify_ga: Shopify & Google Analytics – session

Social and Advertising Cookies
Facebook/Instagram (Meta) Pixel: https://www.facebook.com/privacy/explanation
Google Analytics: https://policies.google.com/privacy
Google Tag Manager: https://policies.google.com/privacy
Pinterest Analytics: https://policy.pinterest.com/privacy-policy
TikTok: https://www.tiktok.com/legal/privacy-policy?lang=en
Twitter: https://twitter.com/en/privacy
Google Ads: https://policies.google.com/privacy

Do Not Track
We do not respond to “Do Not Track” signals due to the lack of a consistent industry standard.

Changes
We may update this Privacy Policy periodically to reflect changes in practices, operational requirements, or legal obligations.

Complaints
If you wish to make a complaint, contact us at hello@goldandwaterco.com. You may also lodge a complaint with your local data protection authority if unsatisfied with our response.